top of page
Plan de travail 3 copie.png

 Custom-made smart recurring marketing solutions

Refresh the new member acquisition strategy

Custom Made Recurring - stephen-dawson-670638-unsplash - Project 1 Marketing Automation.j

Integrating a new marketing automation platform

project01

Refresh the new member acquisition strategy

Large B2C Media Group ‍
Integrating a new marketing - rawpixel-653764-unsplash - Blog 7 FEBRUARY.jpg
The Mission

  • Acquire new leads and increase conversions to soar subscriptions for 3 publications and 1 online service

  • Manage the different audience acquisition channels (Facebook, Adwords, Organic, Programmatic Ads, Emailing) and define the different campaign to provide the best possible outcomes (cost per new member, cost per active user, cost per new lead, member to lead conversion rate, …)

  • Overlook the results and assist the Acquisition team to optimize the KPIs in the long run

+19%
Conversion Rate
+37%
subscribers
+135%
Audiences
-50%
Cost per order
The Pay Off

Integrating a new marketing automation platform

Online tutoring service ‍
Custom Made Recurring - stephen-dawson-670638-unsplash - Project 1 Marketing Automation.j
The Mission

  • Be able to onboard new members with custom-designed campaigns

  • Engage a dialog with the members based on their usage of the service

  • Integrate third party systems to reduce the hassle of data management

  • Reduce overall cost of Marketing Automation Campaign

  • Shortlist the 5 Marketing Automation Platform that meet the requirements and set up a POC with the 2 best-in-class

+ 6 MONTHS
High increase of the retention rate
+45%
more active users among the registered users
Performance of up-sell campaigns
DOUBLED
Cost effective solution
to a better integration of user data and a better knowledge of member behaviour
Simpler interface
and user-friendly dashboard to understand the KPIs of the Marketing
The Pay Off
Plan de travail 3.png

Getting inspired?

Feel free to give us a call or drop an email and let’s start a conversation!

bottom of page